From eReferral analytics to full CRM — track sales activity, operational performance, and group-wide analytics in one platform built for imaging providers.
EDI setup is manual and fragmented. Report delivery failures are invisible. New referring doctors fall through the cracks. No single system owns the referral-to-report lifecycle.
New referring doctors are contacted manually across HealthLink, Medical Objects, and the RIS. There's no single workflow or status tracker.
When a report bounces due to a wrong EDI or inactive address, imaging providers find out only when the doctor calls in — weeks later.
Sales reps can't see which of their clinic visits translated into referral volume. There's no closed loop between commercial activity and clinical outcomes.
Every imaging provider maintains their own siloed address book. EDIs expire, doctors move practices, and there's no centralised source of truth.
Managers can see referral volume but not delivery rates, onboarding pipeline, or clinic-level engagement trends — all in separate systems.
Teams manually export from CRM, paste into Google Sheets, and hope the CSV updates. There's no automation, audit trail, or error detection.
Each tier unlocks additional capabilities. Start where you are and grow into the full platform as your network expands.
| Clinic | Referrals | Status |
|---|---|---|
| Norwest Medical | 42 | Active |
| Hills Dist. Health | 31 | Active |
| Blacktown GP Ctre | 18 | At risk |
| Castle Hill Family | 0 | Inactive |
| Richmond Road Med | 27 | Active |
| Doctor | Clinic | Stage |
|---|---|---|
| Dr. K. Patel | Norwest Medical | EDI setup |
| Dr. T. Nguyen | Hills Dist. | Confirmed |
| Dr. A. Smith | Blacktown GP | Pending |
| Dr. L. Chen | Castle Hill | EDI setup |
| Doctor | Clinic | Modality | Delivery method | Status |
|---|---|---|---|---|
| Dr. J. Mackenzie | Norwest Medical | CT Chest | HealthLink EDI | Delivered |
| Dr. P. Okafor | Hills District Health | Ultrasound Abd | Medical Objects | Delivered |
| Dr. R. Bhatt | Blacktown GP Centre | MRI Brain | HealthLink EDI | Failed — bad EDI |
| Dr. S. Park | Castle Hill Family | X-Ray Chest | Fax | Pending |
| Dr. A. Müller | Richmond Road Med | DEXA | Email PDF | Delivered |
| Performer | MTD referrals | Δ vs prior month | Delivery rate | New doctors | At-risk clinics |
|---|---|---|---|---|---|
| Specialist Radiology | 1,982 | +14.2% | 97.1% | +18 | 3 |
| Lumus Imaging | 1,341 | +9.8% | 95.4% | +14 | 5 |
| Pinnacle MI | 912 | +7.1% | 96.2% | +9 | 2 |
| RMI | 586 | -2.3% | 94.8% | +6 | 8 |
Per-performer pricing. Each imaging group on the platform is a separate performer. Volume discounts available for groups with 3+ performers.
| Feature | Basic $490/mo |
Intermediate $990/mo |
Master $2,490/mo |
|---|---|---|---|
| Sales & territory | |||
| My clinics & doctors view | ✓ | ✓ | ✓ |
| Sales territory assignment | ✓ | ✓ | ✓ |
| At-risk & drop-off alerts | ✓ | ✓ | ✓ |
| Doctor onboarding wizard | ✓ | ✓ | ✓ |
| EDI & delivery method setup | ✓ | ✓ | ✓ |
| All reps' activity visible | — | ✓ | ✓ |
| Sales rep performance ranking | — | Summary | ✓ |
| eReferral analytics | |||
| Referral volume by clinic | ✓ | ✓ | ✓ |
| Modality breakdown | Basic | ✓ | ✓ |
| e-Referral trend chart | — | ✓ | ✓ |
| Multi-location operations view | — | ✓ | ✓ |
| Cross-performer group view | — | — | ✓ |
| Report delivery hub | |||
| Delivery method setup (wizard) | ✓ | ✓ | ✓ |
| Delivery status tracking | — | ✓ | ✓ |
| Failure alerts & remediation | — | ✓ | ✓ |
| EDI registry & doctor directory | — | ✓ | ✓ |
| Delivery analytics (group-wide) | — | — | ✓ |
| Group & executive | |||
| Network doctor growth tracking | — | — | ✓ |
| State & region breakdown | — | — | ✓ |
| Executive summary reports | — | — | ✓ |
| API access for BI tools | — | — | ✓ |
| Infrastructure & support | |||
| Cloudflare Access auth (OTP) | ✓ | ✓ | ✓ |
| Google Sheets data backend | ✓ | ✓ | ✓ |
| Email support | ✓ | ✓ | ✓ |
| Dedicated account manager | — | — | ✓ |